Google AdWords has a lot of potential when it comes to driving targeted traffic. An experienced PPC advertiser is able to expertly create a campaign, ads, and at least get it underway very quickly, 30-45 minutes, and traffic can start happening if the ad’s any good. Yet, we do realize lots of people have had different, and unpleasant, experiences with Adwords. But, you know, if you like losing huge sums of money, then try Adwords without first getting smart about how to do it or doing solid market research. We know you don’t want to make any costly or serious Adwords mistakes; so we’ll cover a few so you will have some awareness of them.

Be very careful with your keywords because you can really get in trouble if you use very broad keywords in your campaigns. As we all know, the right keyword selection leads to the success of your AdWords campaign. So when you choose keywords that are too broad, then obviously the traffic that you generate with these keywords will also be highly varied. Your chances for greatest success lie with those keywords for which you can compete, so that just means reasonably competitve terms. As a quick example, you’re selling an ebook on dog training tips. If you used the keyword, dog, in your PPC campaign you would end up with 10 million impressions for anyone using the word ‘dog’ in their search. So the phrases for you to use would be something like: fast dog training tips, simple dog training, etc. As mentioned, too broad a search term in your campaigns will result in horribly high costs per click. So in order to optimize your bidding and get the right kind of traffic, you should only add those keywords to your list that will get you interested visitors who know what they want. Your landing pages are just as important as your Adwords ads, it’s just that they’re further down the line but not much. Your ads and your landing or site pages must be related/relevant to your PPC ads and keywords. Your Quality Score issued by Google will let you know right away if there are any deviations in your overall relevancy. Not only will you be punished by Google for this, but your site visitors will turn into a wasted click through.

In order to get the highest quality score possible, you will need to create a separate landing page for your ad groups because they’ll have different keywords. The searcher, and Google, wants to see something completely related to the keywords they used in their search. Then when they click through on your PPC ad, they are expecting to find more relevant information. People want what they want, and that’s online business life; so if your landing page disagrees with your PPC ad; then there will be trouble in the sense that the reader will simply walk away. So don’t make the mistake of sending the traffic directly to your homepage. Going further, when you do create your campaigns, we strongly urge you against sending your PPC traffic to your main sites’ home page. The key to minimizing your mistakes with Adwords is to become as knowledgable as possible and using common sense. After you have read some good Adwords PPC ebooks, then it’s time for your first campaign because you need the experience. So go ahead and put what you learn into action to see concrete results.

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