In my mind the most important thing about collecting names and email addresses is that your list be a double opt in. This means they sign up for your great emailings and after they signup you send them a quick mail and have them confirm that it was them who signed up on your website.

With the double opt in you have much less chance of being labeled a spammer. You don’t want that to happen as some hosts will close your account instantly. You need to have your site hosted with a company that understands email marketing and the problems that go with it.

Developing a personal relationship with the people on your list will lead to many more sales than just sending auto responder impersonal emails. If you can build relationships you can outsell other with lists 5 times larger than yours. If you want to make the most money developing relationships will be another of your email marketing best practices.

Here’s an internet marketing tip for you. If you’re a newbie you are going to have to have some internet marketing tools eventually.